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I've used a few programs to help me with that, the one that seems to give me the best results is Ibp. iT looks at your competition "Who already ranks" in the serps and says based on what they like, (Google, Bing, Yahoo) you should make the adjustments to help you rank. There is only one draw back to that approach that I see, while it tells you in a comparisons sense, what you should do to match what they do, it doesn't say how to outrank them, which I think we all hope to do. For example, we all know we need links, but it doesn't say...how many links or the PR pages you needs to do that, that would be useful. Even though you would only know that as of the day you analyzed the site. The next day Google or the other serps could have found more links for that site that they didn't have there the day you looked, so that's why maybe there don't do it. This would still be a useful tool if something existed like that.
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