Is reciprocal linking still a useful method of link building?

ozsubasi's Avatar, Join Date: Jan 2012
Invasive contributor
Years ago reciprocal linking was a major tool for building links. The fact that there was a sub-forum devoted to it here reflects that fact.
But in todays's situation, does it still have anything to offer?
There are still many companies offering an exchange service, and I get a constant stream of requests to exchange.
Personally, I use it as a very small part of my overall strategy, i.e. I will selectively exchange if I believe it will benefit my site, but the links I have arranged are a small percentage of my total links and a very small percentage of the requests I receive.
So as to limit this topic, I want to stipulate that I am only talking about simple link exchanges between two websites, not three way links, link wheels and other variations on the theme. Also I am not looking for advice on the benefits of one-way linking.
shabbir's Avatar, Join Date: Jul 2004
Go4Expert Founder
I have never done link exchanges for any of my site (apart from one or two here and there) and I can tell you that you can do away with those crap exchanges.

Those few exchanges that I have done are for traffic and not for link juice and so if I have a request from good site with decent traffic, I can do some exchange for mutual traffic flow.

I think link exchange was formulae of 2004-5.
jhonden's Avatar, Join Date: Sep 2011
Ambitious contributor
Link exchange does not really exists these days hardly anyone does it. The only reason to do such link exchange will be for traffic nothing else but at the same time there are so many other methods which helps you to drive traffic your site.
ozsubasi's Avatar, Join Date: Jan 2012
Invasive contributor
Quote:
Originally Posted by jhonden View Post
Link exchange does not really exists these days hardly anyone does it.
How can you say that?? There is an argument to be had over whether it is effective any more, which is what I am trying to instigate. But to say that it doesn't really exist any more is rubbish, it is still thriving, just do a Google search for it. Just because you don't do it doesn't mean no-one else does.
ozsubasi's Avatar, Join Date: Jan 2012
Invasive contributor
Quote:
Originally Posted by davidricharrds View Post
no this is not effective method
I respect your short given opinion, but as someone who's interests are stated as SEO and web design I would have hoped you could expand on it to give your reasons to add to the discussion.
ozsubasi's Avatar, Join Date: Jan 2012
Invasive contributor
Quote:
Originally Posted by parker1234 View Post
yes it is but now google has reduced the priority to reciprocal link
Could you explain please how that opinion is consistent with a comment you posted on the thread:

Re: Best Link building Strategies

Quote:
Originally Posted by parker1234 View Post
I usually use link exchange for instant result
i.e. how can link exchange give instant results if Google has reduced the priority to reciprocal linking?
ozsubasi's Avatar, Join Date: Jan 2012
Invasive contributor
I actually re-evaluated my links page the other day, and found that in many cases I was giving away a lot more than I was getting back. Some of these were set up when my site was very new and I was gaining at that time, but as it has progressed and these other sites haven't, the situation is different now. So I deleted all those that I didn't want any more, and have just 55 left. I think I can see a situation in the not too distant future when most of the rest will go as well.