SEO isnít a one-time event. SEO requires a long-term outlook and commitment, slowly but effective .. whereas PPC show instant & fast results ..
PPC gives quick results in terms of traffic but can be extremely costly in the long term. SEO is a better option in the long term. If you need results fast, go for PPC. If you have time then invest in SEO.
I will say that SEO is better than PPC when it comes to creating ranking. PPC is good if you are dealing in short term packages like holiday, tour or selling products for special occasion but for long time results you need to do SEO for your researched keywords. I have done more than 10 projects and still they are ranking for search engine.
If your website is new and fresh and after spending a good amount of money on it if you want to draw some profits then PPC will be good option for a certain period as it will rank your page on top and it will give you traffic too and after that you can do SEO as it has long tem benefits and comes cheap also.
In my opinion SEO is the better option than PPC. Although SEO takes a long time to expose its result but it is better than ppc. People know very well that where can be the good information and scarce people click on the sponsored add .
PPC is an online dedicated tool for promotion and advertising.
PPC and SEO both are very good method.It depend upon your budget which one is use.