PPC against SEO? What's better?

Discussion in 'Pay Per Click Marketing' started by aarisindia, Jul 25, 2011.

  1. bhupirana79

    bhupirana79 New Member

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    Seo is better, because seo result steady long time or PPC result is not stay long time its giving result fast but not for long time.
     
  2. annawatson

    annawatson New Member

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    I have been using SEO Tools for a long time and i found this ViduPM tool much better than others..Thanks for this help.
     
  3. Emma Phill

    Emma Phill New Member

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    For initial branding of a new business or products needs for investment.
    PPC at initially is not a bad idea, if you really seek immediate results; but once you halt it, Then you are Google may not carry your site much in its bosom.

    and if you can implement rudimentary/basic SEO techniques along with PPC without violating much- i mean with proper on-page and moderate off-page work can keep you in niche and leads to long term benefits

    Note: Normal SEO may be pretty nominal than PPC
     
  4. tutorsweb

    tutorsweb Member

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    I support to SEO, SEO can take some time to get the results but after getting the result, That result will be remain same. In ppc we will get the result instantly but there is possibility to loose that results quickly.
     
  5. Jeff Ronald

    Jeff Ronald Member

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    To get more traffic in lesser duration you must go for PPC otherwise go for SEO since it is not paid.
     
  6. Priyanka Rathod

    Priyanka Rathod New Member

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    Neither PPC nor SEO is inherently better; it depends on your goals:

    • Short-Term Goals: If you need quick traffic and are willing to pay for it, PPC is the better choice. It's ideal for promotions, events, or product launches.

    • Long-Term Goals: If you want sustained, organic traffic without ongoing ad costs, SEO is the better option. SEO builds your site's authority and trust over time.

    • Budget: PPC requires a budget, and the cost per click can vary widely. SEO may be more cost-effective in the long run, but it requires patience.

    • Combination: Many businesses use a combination of both. They run PPC campaigns to get immediate traffic while investing in SEO for long-term success.

    • Competition: In highly competitive markets, PPC can help you compete for visibility while your SEO efforts gain traction.
    That a well-rounded online marketing strategy often includes both PPC and SEO, as they can complement each other. Your choice should align with your objectives and resources. It's also essential to regularly analyze the performance of your campaigns and adjust your strategy accordingly to maximize results.
     
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  7. palak231

    palak231 New Member

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    Well, in my personal opinion and on behalf of personal experience, the choice of choosing one in between PPC and SEO depends on your goals and budget.
    Let's understand it with the help of an example.
    Suppose you have enough budget and you want immediate traffic to your website, then you should choose PPC.
    If you are looking for long-term and sustainable traffic without having any ads, then you should go with SEO.
    Thanks
     
  8. Janvi Arora

    Janvi Arora New Member

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    A critical option that depends on your particular business goals, budget, and timetable is whether to add PPC (Pay-Per-Click) to your marketing toolset or implement long-term SEO (Search Engine Optimisation) techniques. Here are some factors to think about in order to make an informed decision.

    Long-Term SEO Techniques

    Pros: Sustainable Results: When done correctly, SEO can increase a website's exposure and organic traffic over time.
    Over time, SEO is usually more cost-effective than PPC if you've attained high rankings.
    High organic rankings might help you establish credibility and trust with your audience.
    Benefits of Content: Producing worthwhile content for SEO purposes frequently has a number of advantages for your brand.

    Cons: Time-consuming: SEO takes some time, possibly several months, to provide noticeable benefits.
    Search engine algorithms are subject to change, which may have an impact on your rankings.

    PPC
    Pros: Immediate Visibility: PPC campaigns can almost immediately get your website on the front page of search results.
    Budget Control: Both your daily and campaign-wide budgets are in your hands.
    Targeted Audience: You may connect with your ideal clients thanks to precise targeting possibilities.
    Results That Can Be Measured: PPC offers thorough performance data for simple tracking and improvement.
    Cons:

    High keyword competition can make PPC advertising pricey.
    Limited Long-Term Benefits: PPC results are transient; traffic halts when payments are stopped.
    Learning Curve: Successful PPC campaign management calls for knowledge and continual optimisation.
    Ad Fatigue: Regular exposure to advertisements may cause ad fatigue in your viewers.
    Considerations:

    Immediate Objectives: PPC might be a useful supplement if your campaign is time-sensitive or you need immediate results.
    Budget: Examine
     
  9. Janvi Arora

    Janvi Arora New Member

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    Both SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) have advantages:
    Pay-Per-Click (PPC):
    Speed: prompt outcomes and immediate visibility.
    Control: You can choose to target particular demographics and keywords.
    Cost: Each click carries a fee, which adds up.

    Search engine optimisation (SEO):
    Sustainability: Long-term gains from ongoing work.
    Economical: Organic traffic is free but time-consuming.
    Credibility: A higher level of user trust as a result of organic ranking.
    What is superior? Your objectives and financial situation will determine this. Combining the two might be a potent tactic for enhancing your internet visibility.
     

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