Hmmmm - I made a comment that I didn't know whether my competitors traffic had been affected, and a further one that it can be
useful to keep an eye on what the competion is doing, and from that we have somehow ended with the need to say:
"if company ignore to improve the performance of its existing services then it doesn't matter how much time it spends on the
competitors analysis"

Can I state for the record that I have never suggested that the best thing a business can do is ignore its own performance and concentrate on what the competition is doing?
I don't know about you guys but I don't find it a strain to focus on my own site but also to be aware of what my competitors are up to.
I also stop for a short lunch and have Sundays off