Quote:
Originally Posted by ozsubasi View Post
What it has always been is a measure of the authority of backlinks to a site. We know that Google has long sinced dropped PR as it's sole ranking mechanism, but backlinks are important in terms of SERP and if PR is a measure of backlinks then I can't see that it is not one of the relevant factors.
Sometimes when I read comments, I do question myself, and that is part of the reason why I use forums.
Beliefs need to be questioned and evidenced or they remain simply as beliefs.
Personally I find PR useful, but I respect that there are other opinions so I wanted to check what Google currently says about it, relative to what I said in the quote above. This is what I found:

From the Google Toolbar page:

"Pause your cursor over the PageRank button to display the importance of the webpage you're viewing, according to Google.
Webpages with a higher PageRank are more likely to appear at the top of Google search results.
To learn more, see the Technology Overview."

(source: http://support.google.com/toolbar/bi...n&answer=79837)

Extract from the Technology Overview:

"When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage
by looking at what other pages link to it, as well as other data.
Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis."

(source: http://www.google.com/about/company/tech.html)

There is nothing in the above statements from Google which would lead me to want to change the above quote from my earlier posting.