Originally Posted by adoncia
Google Base was an online database provided by Google into which any user can add almost any type of content, such as text, images, and structured information in formats such as XML, PDF, Excel, RTF, or WordPerfect. As of September 2010, the product has since been promoted to Google Merchant Center.If Google finds it relevant, submitted content may appear on its shopping search engine, Google Maps or even the web search.
Source : wikipedia
.... didn't know about the Google base submission.