Whenever Google make any updates/changes in its algorithms, many analysis and views arises. I think, a process alone is not able to contribute in the SERP ranking of keywords. Along with, all SEO techniques if one must be aware of the quality of the content of the website and also which is used to promote (for submissions) the website and the traffic to the website, then it is very easy to get desired results.
I feel, using SEO techniques is effortless if you don't know where and how much to use and this expertise will come only after analysis and experience.

Last edited by Apoorva; 6Apr2012 at 00:45..