Improving your Google Adwords click through ratio (CTR) can be a very tricky task. An advanced Adwords management method of improving this ratio is by using Dynamic Keyword Insertion (DKI). Yes it is a mouth full so in the industry we simply refer to it as DKI. Let me explain is a simple tutorial What DKI is and how DKI can improve your campaign click through ratio. Dynamic keyword insertion can significantly increase your click through ratio as there is a possibility that the searched keyword gets inserted into the title of your Ad increasing its relevancy. Usually if a searcher sees the exact query he searched in an Ad he will be more likely to click on that Ad thinking… this must be relevant.