Adsense CTR going down

Nadr's Avatar, Join Date: Oct 2007
Ambitious contributor
For the past one year My eCPM for adsense is moving southward and would like to know if thats the case for others as well.
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shabbir's Avatar, Join Date: Jul 2004
Go4Expert Founder
Is it CTR or CPM? If its CTR then you should work on your placement and if its CPM then its Google not having good advertisers in your niche.
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Nadr's Avatar, Join Date: Oct 2007
Ambitious contributor
Its CTR but then I used to get the CTR doubled of what I am getting previously and I have not changed anything.
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reddyschintuo's Avatar, Join Date: Nov 2008
Go4Expert Member
you did not change na that's the main problem you have to change everything regularly(i mean u have to post) then only you get traffic and your ctr goes down or maintain its standard
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Nadr's Avatar, Join Date: Oct 2007
Ambitious contributor
You got me wrong. My CTR has gone down but My content and traffic is on rise ad I have doubled my traffic but halfed my CTR
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kidas's Avatar, Join Date: Nov 2008
Go4Expert Member
yes this is a regular story these days with most publishers. One main reason is advertisers are reducing their budgets. I would advise experimenting by blocking particular domains from adsense and see which domains pay the most