Hi all,

Alexa, owned by Amazon, does not provide information about their total population of toolbar users, but an analysis of Alexa data reveals this information by other means. Alexa claims to have had over 10 million downloads since the Toolbar's inception, but this provides an exaggerated picture of the toolbar's user population.

One of the two breakdowns of traffic is the Alexa Reach Rank, which purports to show the number of users per 1 million that access the site in a given period. Alexa provides reach rank data for the day, previous week, and previous three months.