some thing from your article is really true. just ask to some one who is in call centre dealing some UK people.
One of my friend dealing with some UK people in Dell.
Customer: when today i getup, then i was unable to start my PC ?
C. Care: Can you tell me exactly problem.
Customer: No, I tried many times pressing button of my CPU, It's unable to start.
C. Care: Can you check that power is on or off?
Cutomer: Oh!!! Thank you very much. I got the solution.