The Internet recently marked its fortieth birthday. For the first, say, thirty-eight years, it brought us an exponentially increasing tsunami of information with one big caveat. The source of much of that information was unknown, suspect, or worse.
I recently learned that 63.2% of statistics are made up. That stipulated, it turns out that only 14% of us trust the advertising and marketing being trumpeted by businesses. Shocked that people aren’t buying as soon as they discover your website?
On the other hand, 78% of us trust peer recommendations. Some of us probably have lying, cheating friends, but on balance, apparently they’re a good lot.
During the last two years we’ve seen an explosion of social networking. What’s different now is that people are using their real identities and they’re connecting principally with people they “know”. Facebook recently surpassed 450 million members (making it the world’s third largest country), while LinkedIn is approaching 70 million business professionals.


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