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Marketing Strategies to Launch A new website

Discussion in 'Internet Marketing' started by marketraise, Feb 23, 2008.

  1. marketraise

    marketraise New Member

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    There is no point in having a new website that looks beautiful and is unknown to the internet community unless you take some active steps to promote it,oe else all your efforts will be futile and useless.If you are not sure where to begin, here are some steps that are bound to prove useful.
    1. Tell Your Associates:There is no need to reach the unknown millions of people out there surfing the Internet,instead it would be wise if we contact our friends and associates.Look at your e-mail address book and get the word out, tell your business contacts, friends, relatives and tel them to tell their friends too. Channelise them in a proper way.
    2. Link to Your Own Site:If you already have one website, make sure that this site is linking to your new site. A website without any incoming links to it will have a very low page ranking in the all-important Google search engine and will face an uphill battle to be seen in Google search results, especially if you are in a very competitive category.Even when your site is in the construction stage you, or even your web designer can link to the new site from another already well-established site, mentioning that the new site is under construction. If you already have several sites, then link them to your infant site. It will help the new site to be seen in competitive search engine listings even in its debut period.
    3. Get a paid inclusion in one of the big search engines:It takes 4-6 weeks to get listed in Google, and other search engines are equally slow. However there are a few fairly important search engines that have inexpensive express inclusion programs. If you join these programs, then your site will be listed in 48 hours. Inktomi, which provides results for MSN and 100 other search services, has an inclusion program which costs $39 for the first URL that you submit, and subsequent ones cost $25. The value of the Inktomi submission is that they revisit your URL every 48 hours and if you make changes on the page you can see the results in the MSN listings very quickly. Thus, you can tweak your pages and see how it affects your position.
    4. Add your site to the Open Web Directory and the major search engines:Quality is more important than quantity when it comes to search engine submission. Forget about the sales hype that tells you to add your URL to 300, 000 search engines. Only a few search engines and directories provide the lion’s share of Internet traffic. If your site is in good shape, no longer under construction, then go to www.dmoz.org. This is the Open Web Directory. Find the category where your site fits, and make a submission. If you are accepted here your site will appear in the many search engines and local directories that use the results from the Open Web Directory. Inclusion in this directory usually takes time but it will help you a lot. Similarly submit your site to Google, Alta Vista and All The Web, these are the remaining giants where you can submit for free.
    5. Start a reciprocal links campaign – Once you have given yourself a link from your other sites or from your designer’s page, you can go out and ask other complementary sites for links.Always try exchanging links with sites that have a good page rank for it indicates that the site has good hits and is often visited.By having a trackback link chances of your site having hits is enhanced.
    6. Write an article about your product or service – If you have a website the chances are that you are an expert in the field that your site is all about. Write an article about your product or service, or write an article related to the subject matter of your site. Submit the article online to various websites and e-mail lists dealing with your topic. The publication of your article in a big e-zine, or on a popular web site can get your new site off to a roaring start.
    7. Promote Your Site Off-line – Now that you have a site, put the URL brochures, business cards, TV advertising, and circulars.The cafepress.com has a program enabling you to put your URL on these items and even sell them online.
    8. Last but not the least be unique and be promotionally inclined initially for traffic generation.
     
  2. shabbir

    shabbir Administrator Staff Member

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  3. DeepSeas

    DeepSeas New Member

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    i definitely agree with your second point. I can't stress it enough!
     
  4. Dean-123

    Dean-123 New Member

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    Yes, it is really a perfect website strategy. But sometimes we need to notice the budget limit~
     
  5. XXxxImmortalxxXX

    XXxxImmortalxxXX New Member

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    wow that is very good
     
  6. naturelimit

    naturelimit New Member

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    How come nothing was mentioned about SEO or SEO Strategies ? It would be really great if some one could up with an explanation about these set of strategies.
     
  7. sapphirekishi

    sapphirekishi New Member

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    It is of great use.:pleased:
     
  8. and

    and New Member

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    to promote your website you should correctly invest in the SEO job for your website.It will promote your website very quickly with a cheaper cost.
     
  9. seomarketing

    seomarketing New Member

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    Occupation:
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  10. seopeter

    seopeter New Member

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    Good reading but it takes time to establish new web site in Search Engines
     
  11. extomas

    extomas New Member

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    Not just at the launching of website but at the time of designing the website because search engine marketing depends on design of website.
     
  12. technica

    technica New Member

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    Any tips on how to submit site to DMOZ?

    its very hard to get accepted by DMOZ.
     
  13. shabbir

    shabbir Administrator Staff Member

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    Submit and forget. It would hardly make a difference to your site and life.
     
  14. willthegeek

    willthegeek New Member

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    I agree with you Shabbir. In all the years I have been doing searches on the internet, I have seen only one listing that came from DMOZ. They are sinking fast and a total waste of time.

    I also have to disagree with items 3, 4, and 5.

    Item 3 - Paid listings are pretty much a waste of money. The fastest way to get your site noticed by people and the SEs is to build links from high ranking, and thus often indexed, websites. Comment on good forums like this one, on blogs and articles.

    Item 4 I have already commented on.

    Item 5 - Reciprocal links. Years ago, I wrote an article called 'Are Reciprocal Links Dead?'. They were then and they are even deader now. Google discounts them entirely. They will do nothing to increase your PR and G only counts one from each site. These are given a PR of 0. So the effort is pretty much wasted.

    If you want to get high visibility and traffic. the only worthwhile paid process is to issue a Press Release. Make sure it is interesting and informative.

    The next fastest and most powerful is article writing. Search 'Article Directories' and you will get a long list of places to send your articles. Other sites come to the directories for content, so your article and link get wide distribution. You should see links start to show up within a few days to a week or two.

    I have found all of these to be excellent ways for a startup site to promote itself. Good luck.

    Regards,

    Will
     
  15. shabbir

    shabbir Administrator Staff Member

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    Again Google is working on the Articles for links and so sooner or later we will have to move away from them as well.

    I always prefer to keep articles on my domain just for a simple reason that they can also rank well and now Google also does suggest the same.
     
  16. kristinajoseph

    kristinajoseph New Member

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    hi guys.

    Tell Your Associates:There is no need to reach the unknown millions of people out there surfing the Internet,instead it would be wise if we contact our friends and associates.Look at your e-mail address book and get the word out, tell your business contacts, friends, relatives and tel them to tell their friends too. Channelise t:snore:hem in a proper way.
     
  17. johnny.dacu

    johnny.dacu New Member

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    Tnx. But why shoud we try to improve the PR if it doesn't matter on search results?
     
  18. William9

    William9 New Member

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    Point no. 7 is what I will call as Branding or making a brand recognition among people. This is mostly planned by those who are aiming very big share in the market.
     
  19. William9

    William9 New Member

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    And what people call it is 'Onsite SEO'
     
  20. VPSWebServer.

    VPSWebServer. New Member

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    Yeah, with good amount of money in Marketing, the product can be major success. I prefer money for marketing to start with the product.
     

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