In order to consolidate its market kindle has also developed software apps specifically for the iPhone, ipad and android phones. Books can be purchased via any device with a modern web browser and you can read those books on any device that supports Kindle software like your Mac, PC, iPhone, iPad, Android and Amazonís own Kindle hardware. The Kindle and iPad should both be financial successes. But competition between the two will only get fiercer as the market for e-readers and tablet computers heats up.